4PRO reinforces our commitment to the customer, to society and to a sustainable future. Based on partnership and transparency, we are ready to take our business relations to the next level. Much more than high-performance solutions, this new business model combines technical know-how, technology and data with security of supply, operational safety, circular economy and social responsibility. In South America, we have all the resources to serve our customers ethically and responsibly, while also boosting development in the region.

At RHI Magnesita, we are not just adapting to the future; we are shaping it. The 4PRO initiative marks a bold step forward in our journey of innovation and excellence. We are committed to transforming customer relationships into collaborative partnerships that drive mutual success and sustainable progress. Moreover, we are dedicated to creating a future where business success goes hand in hand with social and environmental responsibility.

With the launch of our 4PRO business model, we are transforming customer engagement while aligning with the dynamic growth story of India and the broader region. This innovative approach strengthens our ability to address the unique needs of our customers, fostering transparency and mutual growth. By integrating the four pillars of 4PRO, we deliver sustainable, high-quality solutions that drive overall development and prosperity.

By introducing 4PRO, a comprehensive business model integrating performance, partnership, people, and planet, RHI Magnesita continues building on its already strong offering, enabling us to deliver unparalleled value to our customers through sustainable solutions and advanced technologies.

4PRO provides a holistic way to deliver a high-performing sustainable solutions portfolio. Leveraging this upgraded business model, we look forward to taking an individualized, customer-centric approach to helping each of our customers uniquely prepare for our industry’s dynamic future.

The approach of RHI Magnesita has evolved significantly over time. Initially, the company focused on transforming products into expertise and solutions to lead the sector. Then, we emphasized enhancing customer performance and offering more than just high-quality products. Now, RHI Magnesita is addressing contemporary industry and societal challenges. Our ultimate goal is to master heat, facilitating the construction of a modern and sustainable life for ALL.